Quick intro to our Facebook app, SocialSafe.
What do you think, does it make it look as simple as it is?
Quick intro to our Facebook app, SocialSafe.
What do you think, does it make it look as simple as it is?
These make my morning cappuccinos look a little sad.

Got some great coverage so far for the Mothers4Children raffle event.
Loved this quote the most ..
We at InStyle love nothing more than a fashion event that lends a hand but even we weren’t expecting the fabulousness of www.raffleit.com.
Read the full review at Instyle, check out the video interview at Vogue, and if you want more here’s a link to the Times piece.
Could you wish for a better review? Check out Hermione’s amazing work at Techfluff, on Facebook and at Newspepper.
This from the man that inspired an app. He didn’t know he’d inspired it of course, but that’s what makes it more fun ;) You should really read Pascal Finette’s blog ..
To help Facebook users backup their account data, new application SocialSafe has been launched to download friends and photos from a user’s Facebook account and store them safely on their computer.
At launch the SocialSafe application enables Facebook users to download their friends, photos, photos their friends have tagged them in and their profile information from the Facebook website to their computer or other device. All this for an introductory one-off price of $2.99.
According to Facebook we each have on average 120 friends and between the 200 million of us, upload over 850 million photos each month. It is incredibly easy to upload photos now without ever going near the computer.
Here is the problem. No web service is infallible, any of us could have our Facebook account hacked, deleted or simply lost. It is painful when you forget to save a file and something goes wrong. It is sickening when a hard drive fails and you frantically try to remember when you last backed up. Can you imagine what it would feel like to lose all your friends on Facebook? Can you name them all without looking? What about those photos you uploaded directly to Facebook, are they anywhere else?
SocialSafe is an incredibly simple application, built on Adobe’s Air platform, to provide a one touch backup solution that works on PCs and Macs. Once activated it will save all your friends, all your photos, photos friends have tagged you in, and the personal information you’ve added to create your profile. All stored locally, all available to upload to your Facebook account again, when needed.
This is just the beginning for SocialSafe and to reflect that, the application is on sale! The first 10,000 copies will be just $2.99 for total peace of mind. According to Facebook’s statistics that’s a little over 2 cents for each of our friends!
Save your friends by downloading SocialSafe today.

As little as 30 cents?
Obviously you can’t put a value on true friendships so the question is really how much are your Facebook connections worth?
One Facebook user, Theodore Karantsalis started legal action against Facebook after his account suffered a Facebook based virus losing him all his friend connections (CNet). How much was he suing Facebook for? US $70.50! I can’t quite understand how he arrived at 30 cents per friend but I guess we’re all different, I know I’d pay a lot more as I’d struggle to remember them all off my own back.
Burger King made over 20,000 people sacrifice 10 friends each in exchange for a burger. The burger costs around US $3.30 so those discarded friends were valued at just over 30 cents.
But enter the cut throat commercial world of Facebook Public Pages and we are worth a lot less. OraBrush recently purchased the public profile Kisses for an undisclosed figure, believed to be around $10,000, valuing its fans at less than 1 cent.
How much time would it take you to rebuild your Facebook account if it was disabled?
In case you missed it Google showed the world it’s vision of the future of digital communication. It also dropped a little platform called Wave. Screen shots do not do this justice - watch some of the keynote to get a glimpse at how powerful and habit changing this will be. Email is instant, IM is real time, sharing is easy, collaboration is powerful.
I’ve always been struck by the number of apps or services that come along with solutions that fail to get very far, even though their solutions really could be solutions. The biggest problem is user convention. We all have our ways of doing things, most often these are far from optimal but because we don’t need to think about our actions they are simplest. Any new service that could make us 3 times faster but that requires hours of re-training hits the habit wall.
Twitter and Facebook didn’t need to change our habits - these were completely new ways to communicate so didn’t suffer with the same problems many of the email, sharing and collaboration solutions out there have.
It takes a powerful service to change global habits, Google couldn’t do it with Friend Connect (Facebook Connect is so much more logical) but they will do it with Wave.
No more ‘reply to all’ - I can’t wait.
By way of an acknowledgment for my own crimes against suppliers - Kyan, 1minus1, Supereight, Elliot ..
Microsoft engineers let Windows 8 preview video out into the wild ;)